FASHION REIMAGINED

Follows designer Amy Powney (from cult brand Mother of Pearl) in her journey to create the first ever sustainable clothing collection and transform the way we engage with fashion.
 Saturday 25 March Town Hall Doors 12:50 PM | Session 1:10 PM | End 3:30 PM
Director: Becky Hutner | 2022 | UK | 100 mins | 12A | Documentary | TRIPLE F-RATED
Q&A with Julia Roebuck (Upcycle Fashion) and Jean Tallis (WI)
                                                                               
                                                    Co-presented by:

Raised off grid in rural England by activist parents, Amy Powney always felt uneasy about the devastating environmental impact of her industry. When she wins the coveted Vogue award for Best Young Designer of the Year, Powney decides to use the prize money to create a sustainable collection and transform her entire business. Fashion Reimagined explores Powney's journey from outsider in the fashion world to industry leader as she examines the complexities and waste of the global supply chain, whilst her own personal revolution becomes the precursor of a much bigger societal change. Riveting viewing.

FILMMAKER: BECKY HUTNER


'My aim with Fashion Reimagined is to bring into sharper focus, the story of our clothes. To highlight the people, animals and resources that go into a garment across complex global supply chains, in the hopes of fostering a greater appreciation for clothes as items to purchase thoughtfully and cherish.Despite the leaps we’ve made since Amy was a university student in the mid 2000s, and notably since we started filming with Amy in 2017, fashion is still a major and ever-accelerating contributor to climate change, ocean microplastic, deforestation and landfills.

The way we produce clothing and indeed our very relationship with clothes needs to change fast. And I hope Fashion Reimagined  can help usher in a new narrative for fashion, one in which we can all enjoy this vital artform and tool for self-expression in a way that centres people and planet.'

PRAISE FOR FASHION REIMAGINED

'Beautiful, informative, shocking and inspiring…. Amy Powney is a heroine.' -Lisa Armstrong, The Daily Telegraph

'A film that every fashion lover - and every fashion brand - needs to see.' - Anna Murphy, The Times

‘This film will shock you, inspire you - and charm you. A must-watch not just for the fashion industry but for everyone who wears clothes.’ -Jess Cartner-Morley, Associate Editor (Fashion), The Guardian